cost per customer

/ˌkɒst pə 'kʌstəmə/ noun
a measure of cost-effectiveness based on the cost per sale generated

Marketing dictionary in english. 2015.

Look at other dictionaries:

  • cost per lead — UK US noun [U or C] (ABBREVIATION CPL) ► COMMERCE, E COMMERCE, MARKETING the amount of money that a company pays each time the name and contact details of a possible customer for its products or services is provided to it, for example, when a… …   Financial and business terms

  • Cost per conversion — is an advertising and marketing term, describing the cost of acquiring a customer, typically calculated by dividing the total cost of an advertising campaign by the number of conversions. The definition of conversion varies depending upon the… …   Wikipedia

  • Cost Per Gross Addition - CPGA — A ratio used to quantify the costs of acquiring one new customer to a business. Often, the CPGA ratio is used by companies that offer subscription services to clients, such as wireless communication companies and satellite radio companies. These… …   Investment dictionary

  • cost per acquisition — /ˌkɒst pər ækwɪ zɪʃ(ə)n/ noun the average cost for each acquisition of a new customer in response to an advertisement. Abbr CPA …   Marketing dictionary in english

  • Cost centre — Cost centres are divisions that add to the cost of the organization, but only indirectly add to the profit of the company. Typical examples include Research and Development, Marketing and Customer service.Companies may choose to classify business …   Wikipedia

  • Cost accounting — Accountancy Key concepts Accountant · Accounting period · Bookkeeping · Cash and accrual basis · Cash flow management · Chart of accounts  …   Wikipedia

  • Customer lifetime value — Contents 1 Definition of Customer Lifetime Value 2 Calculation in customer retention cases 3 Uses and Advantages of CLV 4 References …   Wikipedia

  • Cost centre (business) — In business, a cost centre or cost center is a division that adds to the cost of an organization, but only indirectly adds to its profit. Typical examples include research and development, marketing and customer service.[1] There are some… …   Wikipedia

  • Customer communications management — is a term highlighted by research companies such as Gartner Group, Forrester Research and Madison Advisors to define a convergent set of Information Technology solutions that together provide marketing communication professionals the ability to… …   Wikipedia

  • Customer attrition — Customer attrition, also known as customer churn, customer turnover, or customer defection, is a business term used to describe loss of clients or customers. Banks, telephone service companies, Internet service providers, pay TV companies,… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.